Paul is an entrepreneur, an online retail expert with over 35 years’ experience in retail, technology and entrepreneurship. He is also a registered psychologist with a keen interest in consumer psychology.
Paul is widely regarded as the ‘pioneer of online retail in Australia’, having co-founded DealsDirect.com.au in 2004, which grew to become the single largest online retailer in Australia at the time. After the business was sold to private equity, he went on to establish NORA (National Online Retailers Association Pty Ltd), a business network that supports online retail and ecommerce. Paul is also a Director of the National Retail Association and holds an international post as Vice President of FIRA (Federation of International Retail Associations).
Paul holds a Bachelor of Arts (Psych) and Bachelor of Business Administration (Honours) from the University of Cape Town and University of Stellenbosch respectively.
Paul is a member of the Australian Institute of Company Directors and Australian Psychological Society.